NITDA, NCAC Forge Alliance to Bridge Cultural, Creative Industries

The National Council for Arts and Culture (NCAC) and the National Information Technology Development Agency (NITDA) have unveiled a transformative partnership to merge Nigeria’s cultural and creative industries (CCI) with its growing digital and innovation ecosystems.

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NCAC Director-General, Mr. Obi Asika, and his team met with NITDA Director-General, Kashifu Inuwa, and his senior leadership team at NITDA headquarters in Abuja to formalize the collaborative framework.

In a press statement issued by the Director of Corporate Communications and Media Relations, Mrs. Hadiza Umar, the National Information Technology Development Agency (NITDA) announced the collaboration between the two agencies.

“This strategic alliance seeks to harness the strengths of both agencies to drive growth, innovation, and digital transformation across Nigeria’s creative and cultural sectors”

The key Focus Areas of the Partnership include the ICE, Innovate, Create and Empower Capacity-Building Program:

“NCAC’s flagship program, ICE, is designed to upskill participants in the cultural and creative industries. With NITDA’s support, ICE will expand to One thousand locations nationwide, targeting the training of Two million Nigerians by 2027.”

Also, NITDA says it will provide training facilities and digital labs to enhance the program’s impact.

“On Digital Platforms, the NCAC, in collaboration with private sector partners, is developing digital platforms for cultural inventory, fan engagement, influencer marketing, subscription video-on-demand (SVOD), e-commerce, and capacity building.”

“NITDA will provide support through local distribution networks and cloud services to strengthen these platforms.

“On Infrastructure Development, the NCAC formally requested NITDA’s assistance in equipping its headquarters and zonal offices with computers, tablets, consumables, digital labs, and podcast studios to achieve full digital transformation.”

“In terms of collaboration on Major Events:

NCAC will mobilize its creative and cultural communities to participate in NITDA’s initiatives, including the highly anticipated GITEX Nigeria 2025.” BuyNigeria.ng Project:

Both agencies have agreed to pilot BuyNigeria.ng, an e-commerce platform designed to bring Nigerian markets online.” 

“The initial phase will focus on markets in Kano, Lagos, Aba, and Abuja, fostering greater visibility and accessibility for traders and artisans while aligning with NCAC’s vision of enhancing productivity in the cultural and creative sectors.

Joint Committee”

A joint committee comprising directors from both NCAC and NITDA has been established to drive the partnership forward and ensure seamless implementation of shared initiatives.

“NCAC’s Nigeria’s Got Talent platform will integrate NITDA’s digital literacy programs and gamified learning systems, creating opportunities for creatives to thrive in a digitally empowered environment.”

The statement highlighted that the partnership represents a pivotal move toward merging Nigeria’s cultural heritage with advanced digital innovation, unlocking immense potential for the nation’s creative and digital economies.

 

 

 

 

 

 

 

Oluchi Okwuego