Nvidia Acquires San Diego Startup Gretel

Nvidia has reportedly completed the acquisition of Gretel, a San Diego-based startup known for its platform that generates synthetic AI training data.

Although the terms of the deal remain undisclosed, the acquisition price was reportedly in the nine-figure range, exceeding Gretel’s most recent valuation of $320 million.

Gretel’s Integration into Nvidia

Gretel, along with its approximately 80 employees, will be integrated into Nvidia.

The startup’s technology will be incorporated into Nvidia’s suite of generative AI services designed for developers.

Read Also: Nvidia CEO Discusses AI Chip Exports with President Trump

Background of Gretel

Founded in 2019 by Alex Watson, Laszlo Bock, John Myers, and CEO Ali Golshan, Gretel specialises in fine-tuning models, adding proprietary technology, and packaging these models for commercial purposes.

Before its acquisition, the company secured over $67 million in venture capital funding from notable investors such as Anthos Capital, Greylock, and Moonshots Capital, as reported by Crunchbase.

Strategic Significance of the Acquisition

Nvidia’s acquisition comes at a critical moment in the AI industry. With leading tech companies like Microsoft, Meta, OpenAI, and Anthropic increasingly relying on synthetic data for training AI models as real-world data sources dwindle, the deal underscores the growing importance of synthetic data in advancing AI technologies.