Public Relations is Key to Nigeria’s Rich Internal Realities -Minister

Nigeria’s Minister of Information and National Orientation, Mohammed Idris, has emphasized the vital role of public relations in amplifying Nigeria’s rich internal realities and shaping its global identity. 

The Minister stated this at the World Public Relations Forum in Bali, Indonesia.
In a statement signed by the Director of Public Relations and Protocol, Ministry of Information and National Orientation, Idris, who was represented by the President of the Nigerian Institute of Public Relations (NIPR), Mr Ike Neliaku, highlighted Nigeria’s innovative efforts to foster a unified national narrative that resonates globally.

“Nigeria’s identity is more than its borders; it lies in the stories we tell, the values we uphold, and the image we project to the world,” Minister Idris said. “Public relations provides the tools to amplify our strengths and transform our diversity into unity, resonating both internally and internationally.”

He commended the NIPR for its pioneering efforts in elevating Nigeria’s image globally.
Under the leadership of Mr Ike Neliaku, the NIPR has emerged as a global brand, championing innovative initiatives such as establishing the world’s first University of Public Relations, a testament to Nigeria’s commitment to education and professional excellence in the field.

The Nigerian Minister further invited the world to join Nigeria’s story of resilience, creativity, and boundless potential, expressing confidence that Nigeria’s collaborative spirit and innovative public relations strategies would continue to serve as a model for nations worldwide.

Also speaking, the President of the Global Alliance for Public Relations and Communications Management, Professor, Justin Green, emphasised the importance of ethical communication in combating misinformation and managing the rapid evolution of artificial intelligence.

He also highlighted the Alliance’s commitment to professional growth, with emphasises on education as the foundation for future advancements in the profession.
According to the President of the Indonesian Public Relations Association (Perhumas), Boy Kelana Soebroto, the collective responsibility of PR professionals to maintain transparency and foster trust in an era of technological transformation is crucial.

The forum, with the theme “Purposeful Influence for the Common Good,” brought together leading public relations professionals from across the globe to address critical challenges and opportunities in modern communication.

The World Public Relations Forum is a gathering of global communication leaders, dedicated to exploring the evolving role of public relations in addressing societal challenges and promoting sustainable development.

Dominica Nwabufo