Rising Demand for Thrift Bras Reshapes Lagos Market

On Mar 23, 2025

The growth of the second-hand underwear market in Lagos is well-known. However, what stands out now is the increasing demand for used bras.

Many women base their bra purchases on factors such as affordability, durability, and quality. For many, fairly used bras—popularly called “Okrika”—are the preferred choice due to their availability, lower cost, and lasting wear.

Beyond major markets like Tejuosho, Balogun, and Katangowa, thrift bras are also sold in smaller markets, local stores, and by roadside vendors.

Mrs. Peace Okeke, popularly known as “Lady Bra” by her customers in Festac Town, Amuwo Odofin Local Government Area, has been in the trade for over 18 years.

Okeke says that over the years, many of her customers have come to rely on the high quality of first-grade thrift bras.

While she sells both new and second-hand bras, she notes that first-grade thrift bras have become a popular choice for those looking for affordability, durability, and comfort.

“I have been in the business for the past 18 years, and I have seen how people’s preferences changed.

“Most people prefer it. One, it’s durable, long-lasting, when in use. Secondly, it’s cheap, it’s affordable. Anybody can afford it,” she said.

She notes that new bras, particularly from top-tier international brands, can cost between N15,000 and N50,000, or more, for one, but the thrift bras offering similar quality are available for as low as N5,000.

“People buy the new ones but for the average person, especially those with limited income, they can get thrift bras for N5,000 comfortably.

“You can as well get three bras for the same price as one new bra, and they will last as long as you need them to,” she explains.

While some may hesitate to buy second-hand bras, especially due to social stigma or concerns over hygiene, Okeke stresses the value in opting for thrift items.

She says thrift bras are the better choice for those on a budget.

“The economic situation in the country is hard. Some people have the money to get that of N15,000 or N20,000.

“I will advise those that cannot afford to, instead of spending N15,000 on one bra, you can use that N15,000 to get three good bras.

“They will last you as long as you want without spoiling, unless you decide to change your underwear,” she said.

On the hygiene aspect, Okeke says washing them properly with warm water and salt is the simple solution.

She says her customers have not reported any issues with hygiene and infections, and that some even use the same cleaning method for thrift underwear, which she says sells in large quantities. “Even people go as far as using it to wash thrift pants and they wear it. No germs. No diseases,” she says.

Also, Mrs Aisha Lawal, a trader at Orile Market, says the economic hardship has pushed many women to seek out thrift bras as an alternative.

“I sell both new and fairly used bras but the fairly used ones sell faster, and many women prefer them because they are stronger, cheaper and last longer than the new ones,” she says.

Lawal, who has been in the business for over 15 years says with as low as N1,500 to N2,000, customers can get a good quality thrift bra while the new one of the same quality will cost N20,000 or more.

She says durability and affordability is the selling point of thrift bras. “Unlike many new bras that can lose their elasticity and quality quickly, especially cheaper mass-produced ones, thrift bras often sourced from reputable regions like the UK, are known for their resilience.

“Even those with larger busts, often overlooked in mainstream stores, can find a well-fitting and long-lasting bra from thrift stores at a reasonable price.

Lawal also advises buyers to soak their thrift bras in hot water and disinfectant before washing to get rid of any germs.

Acknowledging the source of quality bras, Lawal says, “some of these fairly used bras come from the UK and USA, and they are of better quality than the cheap, new ones.”

Again, one of the concerns of people are hygiene and proper care about second-hand items, especially underwear.

According to Mrs Olayemi Adebayo, she buys thrift bras that are in good condition because they are more affordable and most times better than the new ones.

Adebayo says she has not had issues with hygiene because she washes it properly before use. Mrs. Tolu Adebiyi, a banker, says that while quality is important, hygiene and the perception of used items are key factors she considers when purchasing underwear.

“I only buy new bras. I believe undergarments should be personal and new. I don’t feel comfortable wearing something that someone else has used.

“I understand that fairly used bras are more affordable but I will rather save and buy new ones,” she says.

Remilekun Moses, a lingerie businesswoman, says thrift trends will not impact underwear brands in the market.

“They have their market share and offer more stylish and sensual designs using lluxury fabrics,’’ she says.

Moses, a digital marketer, notes that both local and international underwear brands are expanding their reach by using social media to target the middle and upper class.

Thrifting is evolving beyond a trend—it has become a lifestyle for many. More people are embracing second-hand goods not just for their affordability but also for their superior quality and durability.

For many, thrift bras are no longer considered a second-rate choice but a smart and practical solution that offers both quality and cost-effectiveness.

NAN/Oluchi