Salesforce to Unveil Its First AI Centre in London

Salesforce, an American cloud-based software company headquartered in San Francisco, California, plans to unveil its first AI centre in London, which will serve as a hub for industry experts, developers, and customers to collaborate on innovation and skill development.

The U.S. cloud software company, currently hosting 18,000 attendees at its annual London World Tour event, announced last year a commitment to invest $4 billion in Britain over the next five years, with a focus on artificial intelligence innovation.

Also Read: Google unveils new AI hub in France

Zahra Bahrololoumi, CEO of Salesforce UK and Ireland, emphasized that while customers are enthusiastic about AI’s potential benefits, they remain cautious about the associated risks. “No company will adopt AI unless they can trust it, which is why we are so well positioned,” she told Reuters, highlighting Salesforce’s Einstein technology, which features a “Trust Layer” to protect customer data.

“We are sending a clear message to customers and partners about our commitment to AI,” Bahrololoumi stated. “We are dedicated to working closely with you to harness the benefits of this transformative technology while ensuring it remains a positive force.”

REUTERS/ Chidimma Gold