Samsung to unveil AI-powered phones January 17

Samsung has announced plans to unveil its newest Galaxy smartphones that will offer an entirely new level of mobile experience, thanks to the integration of cutting-edge AI technology.

The company said the much-anticipated unveiling event is set to take place in person on January 17 at the SAP Center in San Jose, California. The event is scheduled to commence at 10 a.m. Pacific Time (PT), translating to 11:30 p.m. Indian Standard Time (IST).

For those unable to attend in person, Samsung is ensuring global accessibility by live-streaming the event on their social media channels and YouTube platform, allowing enthusiasts worldwide to witness the unveiling in real-time.

The focal point of attention revolves around artificial intelligence, as Samsung steps into the arena with the unveiling of its generative AI model named Gauss.

This cutting-edge AI creation is poised to enter the competitive landscape, where it will be vying against Google’s ChatGPT.

While the exact details of the AI features are still being kept under wraps, recent announcements from chipmakers like Qualcomm and competitors like Google may provide some context.

Samsung traditionally uses Qualcomm chips in its U.S. smartphones. The latest devices, likely named the Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra, may take advantage of Qualcomm’s Snapdragon Series 8 Gen 3 for Android phones. Samsung is usually among the first phone makers to use Qualcomm’s latest chips.

Qualcomm said in October that its new Snapdragon chips will allow phones to run generative artificial intelligence applications directly on the phone. It allows for smaller versions of applications like ChatGPT to run without an internet connection.

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On-device versions of AI chatbots could keep conversations more private since queries wouldn’t need to be sent to the cloud.

Qualcomm also demonstrated how its chips could be used to generate images based on a string of words.

So, for example, you might type “create an image that shows a man driving a car” and it’ll generate a picture. That’s similar to what Google’s Tensor G3 chip in the Pixel 8 Pro allows. That phone can create custom phone wallpapers based on a set of words a user selects.

The Pixel 8 Pro also supports Google’s Gemini Nano AI model, which can create replies to text messages, transcribe recorded conversations and more. AI is also often used to improve videos and photos.

Samsung is Apple’s largest smartphone competitor. The company has a 20% share of the global smartphone market, compared with Apple’s 16% share, according to Counterpoint Research.

Meanwhile, Samsung has a 25% share of the U.S. phone market, behind Apple’s 53% share. New features that aren’t available on the iPhone could help it attract more customers.