Stakeholders unveil plans to boost standard for content creation

Stakeholders in the creative industry have planned to improve the standards for content creation in Nigeria. The Practitioners of Content Creators, Skit-Makers, and Influencers Guild of Nigeria (PCCSIGN) has signed a partnership deal with the Nigerian Institute for Social Media Analysts (NISMA), to transform the creative industry.

The National President of PCCSIGN, Mr Michael Nwabufo, popularly known as Mike Premium, disclosed this in a statement on Tuesday in Lagos state saying that the goal of the partnership was to build a robust industry. He said it was a commitment to a shared vision of professionalising and structuring the content creation industry in Nigeria. He said the digital landscape had expanded rapidly in recent years, hence the need to create incredible opportunities for content creators, skit-makers, influencers, and other digital professionals.

“However, with this growth came the need for industry standards, ethical guidelines, and recognition for the professionals who drive this sector forward,” he said.

Nwabufo said that PCCSIGN and NISMA would jointly work to promote the professional growth of all in the digital space. He said the partnership aimed to ensure members received the recognition, support, and protection needed to thrive in a challenging and competitive environment. He added that by setting a structure and support, PCCSIGN was creating an industry that was not only robust but also sustainable in the long term.

“We believe that content creation and digital influence are no longer secondary sectors.

“They are primary drivers of economic growth and have the power to contribute meaningfully to national development.

“This industry holds a wealth of untapped potential for job creation and entrepreneurship, especially among the vibrant youth population.

“By establishing clear standards and practices such as creating a certification to professionalise content creators in the country amongst others, we aim to harness this potential and build a thriving ecosystem that supports Nigerian talents,” he said.

Nwabufo said that content creation has a wealth of untapped potential as a sector poised to create substantial employment opportunities and contribute meaningfully to national development.

“Our collaboration seeks to harness this potential, ensuring a structured, sustainable, and supportive environment for all digital professionals.

“Together, we can work toward our shared vision of professionalising Nigeria’s digital space, empowering our creative talents, and ultimately making our industry a model in the continent.

“This partnership is a significant milestone in our commitment to advancing the content creation industry in Nigeria,” he said.

The President of NISMA and Deputy Inspector General of Police, Mr Frank Mba urged PCCSIGN to remember the interest of the country in whatever they did. He noted that national security, morality, national defence and overall well-being of the country were very important issues.

“When you do your work, put these things at the back of your mind. Let us together make our country a better one,” Mba said.

He appealed to PCCSIGN to guide against anything that can diminish national values and respect but develop content that would promote the country to the outside world.

NAN/S.S