TGI Launches Big Bull Rice Smaller Packs

TGI Group, makers of Big Bull Rice, has introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes.

TGI Group, in a statement, said the development was part of the move to cater to the evolving needs of its consumers.

It added that the new pack was introduced to make the product more accessible for all pocket sizes.

The statement read in part, “With its commitment to excellence and customer satisfaction, Big Bull Gold packaging aims to elevate the overall shopping and cooking experience for consumers. The new consumer-friendly packaging boasts a thoughtful design that aligns and reflects Big Bull Gold’s complete benefits with the preferences and needs of modern households.

“Big Bull Gold is proudly cultivated and produced in state-of-the-art facilities, with each grain of rice carefully cultivated and processed to deliver best-in-class cooking conditions for every rice meal. It is a source of B vitamins, protein, and fibre, and it has a high swelling index.”

The Executive Director of TGI Group, Deepanjan Roy, said that the company has always prioritised quality and customer satisfaction. ”With the introduction of Big Bull Gold in consumer-friendly packaging, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.

According to the company, market reports have indicated consumers were delighted over the recent introduction of the Big Bull Gold in the market in a gold premium pack-the colours.

Punch/Olusola Akintonde