TikTok Creators to Take Center Stage at Britain’s Fashion Awards

TikTokers will be taking over the red carpet at the Fashion Awards next month, the British industry’s most high-profile event, as TikTok extends its partnership with the British Fashion Council as the event’s principal partner.

Earlier this year, Tik Tokers took over the London Fashion Week front rows for the first time, shifting industry dynamics and bringing a fresh, youthful perspective to fashion week content.

This means a new crop of attendees, “TikTok-first performances” and “the world’s first vertical red carpet” — as the platform prepares to livestream the event to viewers around the world on Nov. 29.

“The real motivation has been to think about what happens when a red carpet and all the great things about the TikTok community collide,” said James Stafford, head of partnerships and community at TikTok in the U.K.

“We’ll be bringing our creators, almost all of whom will be attending this kind of event for the first time. So we’re thinking of ways on how to make the red carpet much more like TikTok and add value to it rather than take anything away. We are looking at how we can inject TikTok’s sounds, effects and approach to creation on traditional formats like interviews and step-and-repeats.”

While details are still being ironed out, Stafford said the platform was working alongside Henry Holland as its main red carpet host. Holland will host red carpet interviews alongside a “big fashion creator.”

The aim is to engage the diverse set of fashion creators on TikTok — who have so far mostly being engaging with the fashion conversation and creating content from their bedrooms — and introduce them to the establishment.

“As we get further and further into our fashion vision, we’re thinking about what is the essence of fashion on TikTok. We’re hoping who we bring really reflects that,” said Stafford, who is confident TikTok creators can bring a refreshed perspective to the glitzy ceremony, opening it up to new audiences — just like they did at the Met Gala, where not only did they take viewers on a journey along the red carpet, but also injected plenty of humor into the event.”

YahooNews/Hauwa Abu