TikTok To Expand E-Commerce Platform in Europe

TikTok is set to launch its TikTok Shop e-commerce platform in France, Germany, and Italy on Monday, marking a significant step in its European expansion.

TikTok Shop is rolling out to customers in Germany, France, and Italy so they can not only discover their future favorite products on TikTok, but also purchase them directly through TikTok Shop! ️ Check out the details via @TechCrunch https://t.co/Llwzb7BUDd

— TikTokComms (@TikTokComms) March 27, 2025

The platform, which has been available in the United Kingdom since 2021, is now extending its reach further across Europe.

While TikTok Shop is also active in the United States and performed well during the holiday season, the app’s future in the U.S. remains uncertain.

Read Also: Trump Administration Advances TikTok Sale Amid Concerns

TikTok has reportedly been working to onboard more Europe-based merchants, as many current sellers ship products directly from China.

Jan Wilk, head of operations for TikTok Shop UK reported that, “In France, Germany, and Italy, we are already collaborating with merchants to list their products on the platform. TikTok Shop will be accessible to users starting next Monday.”

Wilk added that TikTok aims to diversify the range of products available on TikTok Shop, which is known for its competitive pricing. For instance, the platform hosts a U.K.-based luxury goods store that offers secondhand Birkin bags.

Tech Crunch