TikTok Unveils AI-Driven Video Platform

TikTok announced on Thursday the global rollout of its generative AI-driven video creation platform, ‘Symphony Creative Studios’, an AI-powered video creation platform designed to enhance advertising content.

This tool enables advertisers to generate videos from text inputs, create digital avatars, and translate content, streamlining the production of engaging, brand-specific material.

First introduced earlier this year at the TikTok World Product Summit, the Symphony suite includes Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager. These tools are designed to assist businesses, creators, and agencies in producing high-quality, customised content.

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Symphony Creative Studios features a virtual assistant to automate content creation tasks. Users can generate videos from text inputs, edit previews to finalise the content, create digital avatars, remix videos, and access translation features, among other capabilities.

This initiative positions TikTok among tech companies integrating AI to bolster their advertising capabilities, aiming to attract a broader range of brands and marketers.