Tourism: Mahmoud Advocates Heavy Investment In Film Industry 

The Minister of State in the Nigerian Federal Capital Territory, FCT. Dr Mariya Mahmoud, has called on government at all levels, private investors, and stakeholders to invest in film, noting that investment in the sector was not

just an economic decision but a cultural imperative.

The minister gave this charge at the opening ceremony of the 14th edition of the international Zuma film festival held at the Jabi Lake Mall in Abuja Nigeria’s capital.

Dr Mahmoud also advocated for policies that could empower filmmakers to showcase their work, stressing that efforts should be made to nurturing a future where African cinema takes its rightful place on the global stage.

The minister who was represented by her Special Assistant on Social Development Secretariat, Hon. Grace Zamani, also noted that the Zuma film festival has become a true celebration of storytelling, culture, and creativity.

“The power of film is much more than entertainment. It is a mirror reflecting our collective experiences, dreams, and struggles. It is a bridge connecting diverse cultures and a canvas for the stories that define us,” she stressed.

Mahmoud, however, called on filmmakers to recognize the role of technology in the film industry.

According to her; “As a matter of fact, in an era where technology evolves at lightning speed, the way we tell stories is changing. From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films. 

“We must therefore embrace these innovations while remaining true to the authenticity that sets our stories apart”. 

The minister identified

funding and infrastructure to distribution and copyright issues as some of the numerous challenges in the industry despite its immense potentials.

Mahmoud, therefore, commended the organizers of the Zuma film festival for creating the platform to showcase the future of African cinema.

In his welcome address, Dr. Ali Nuhu, the Managing Director of Nigerian Film Corporation, described the festival as a hallmark of African creativity and innovation, noting that the festival has been globally recognized for its role in promoting the rich cultural heritage of Nigeria and the continent.

He also said that this year’s theme, “Digital Renaissance: Embracing the Future!”, underscores the transformative power of digital technology in reshaping filmmaking and storytelling.

Recall that the opening ceremony brought together a diverse audience of creative professionals, cultural enthusiasts, diplomats, and government officials to celebrate the union of culture and technology.