Universal Music Group launches new label in Africa
The Universal music group known for taking the lead in music entertainment has launched its latest division of operations, dedicated to delivering premium and flexible artist and label services to the industry’s most dynamic entrepreneurs and independent talent worldwide – Virgin Music Label and Artist services.
Universal Music Group N.V. is a Dutch–American multinational music corporation. UMG’s corporate headquarters are located in Hilversum, Netherlands and its operational headquarters are located in Santa Monica, California.
The company is responsible for artists like Billie Eilish, Taylor Swift, Kanye West, and even popular korean singing group, BTS amongst others.
The new label will combine the support for independent African artists and labels, with making historical and often long out of print African music catalogs available digitally for the first time.
In making the announcement Franck Kacou, the Managing director, Universal Music Africa said, “Our vision for Virgin Music in Africa is based on an observation that African cultural heritage has not yet fully found its place in the digital world and on DSPs globally. Indeed, with some of these services rarely existing in certain territories, this heritage is unequally represented.”
“Our ambition is to make African music, a showcase of all that Africa and its diaspora can offer the world!” He added.
Pulse/ Stephanie .S.
