xAI Announces Image Generation to Its API

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Elon Musk’s AI company, xAI, has announced the addition of image generation capabilities to its API.

Key Features of the Image Model

Model Details

  • Currently, the API offers a single model called “grok-2-image-1212.”
  • The model can generate up to 10 images per request, with a limit of five requests per second.
  • Images are delivered in JPG format and are priced at $0.07 per image.

Comparison with Competitors

  • Black Forest Labs, which partnered with xAI to launch image generation on Musk’s social network X, charges $0.05 per image.
  • Ideogram, another image generation provider, charges as high as $0.08 per image.

Read Also: xAI Unveils Grok 3, Claims It Outperforms Rivals

Limitations

  • The API currently doesn’t support options to adjust image quality, size, or style.
  • Prompts in requests are subject to potential modification by a “chat model,” as noted in the documentation.

Revenue and Expansion Efforts

xAI, which launched its API in October 2024, is actively exploring revenue opportunities to support its growing operations. The company is focused on:

  • Funding Expansion: xAI is in discussions with investors about a potential $10 billion funding round, aiming to raise its valuation to $75 billion.
  • Diversified Growth: Acquisition of a generative AI video startup.Expansion of its Memphis-based data center to enhance training and operations for its models.

 

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