Yinka Ade-Aluko announces collaboration to reshape African cinema

The Chief Executive of doodle-Film Hub Ltd, Yinka Ade-Aluko, announces collaboration with state arts councils and prominent universities in Southwest and Kwara to debut the film “SÀNGÓ ALÀÀYÈ,” aiming to reshape African cinema
Ade-Aluko, who is also a creative and film entrepreneur, announced this on Thursday in an interview with the News Men in Abuja.
According to him, the film will launch the new model that will decentralise, domesticate and democratize cinema with combined efforts of states arts councils and major universities across the country starting with southwest region.
“We are premiering our ‘tentpole’ film, which is meant to re-pattern African Cinema (Nollywood), across southwest states and Kwara to launch the new model.
“This new film will decentralise, domesticate and democratise cinema with combined efforts of states arts councils and major universities across the country starting with southwest region.
“We are using the premiere to also raise funds to proceed on the production of the concluding part of the film and to relate with our external key stakeholders/partners.
“The new cinema model will rejig the value of states’ arts councils, and revive the value of educational theatre in cinema and filmmaking,” he said.
According to the film entrepreneur, it is also closing gaps of professionalism among key stakeholders and filling vacuums of underemployment within film/creative/entertainment sectors.
This, he said, would create huge youths employment, jobs opportunities and career paths for young/student filmmakers, thespians, bloggers, reporters, vendors and talents.
He recalled that the maiden prototype/pilot production of SÀNGÓ ALÀÀYÈ was filmed between July and September 2023, and completed post-production in December 2023.
“And now, we are set to launch the project with the film – an MVP of the project/model – in the first quarter of 2024 within the southwest states, with our pioneering key stakeholders,” he added.

NAN/O.O