YouTube honours Nollywood Stars, African Storytelling on Africa Day
YouTube honoured Nollywood stars, creators, and members of the creative community, at the “Celebration of Nollywood on Africa Day”.
YouTube EMEA Managing Director for Emerging Markets, Alex Okosi, delivered a speech acknowledging the significant impact of Nollywood and the transformative power of storytelling.
The event celebrated the enchanting world of Nollywood and marked the significant contributions of African storytelling through cinema, paying tribute to the creators who bring these narratives to life.
He emphasised YouTube’s dedication to partnering with Nollywood and serving as a platform where meaningful stories are shared and celebrated globally.
Okosi stated, “Your work is reshaping global narratives about Africa and Nigeria. It’s not merely entertainment – it’s powerful, transformative, and making a real difference.
The stories you tell, the emotions you evoke, resonate with audiences worldwide. YouTube is privileged to partner with you and provide a platform where these impactful narratives can be shared and celebrated globally.”
The event welcomed 150 attendees and assembled prominent celebrities and influential personalities from the Nollywood industry. Notable guests included veteran actress Sola Sobowale, AMVCA comedian of the year Bimbo Ademoye, Adeyemi Okanlawon, Debo Adedayo aka Mr. Macaroni, and Linda Ejiofor-Suleiman.
Top Nigerian YouTube content creators such as Apaokagi-Greene Maryam aka Taaooma, AMVCA award winner Samuel Animashaun Perry aka Broda Shaggi, and Chukwuebuka Emmanuel Amuzie aka Brainjotter also graced the event.
Among the sessions at the event was a panel discussion addressing Nollywood’s growth and the potential of digital technology in the industry.
The panelists, including Murphy Ben, CEO of Murphy Ben International and Aforevo, YouTube content creator Taaooma, and Nollywood actress and movie producer Rahama Sadau, shared invaluable insights on leveraging digital technology for industry growth and scalability.
Olumide Balogun, Interim Country Lead at Google Nigeria, shed light on YouTube’s commitment to support and promote the Nollywood industry through the promotion of movies, actors, producers, and other industry members. He outlined a two-month-long program designed to spur the growth of Nollywood on YouTube.
Tribune/O.O
