Samsung integrates Google’s advanced AI in Galaxy S24 Series

Samsung has joined forces with Google to integrate generative Artificial Intelligence (AI) capabilities into the highly anticipated Galaxy S24 series.

The strategic partnership aims to enhance the user experience, improve device performance, and unlock a new level of intelligent features on Samsung’s flagship smartphones.

As part of the multi-year agreement, the South Korean company will integrate the cutting-edge Gemini Nano, Google’s highly efficient large-language model, into its flagship S24 series. Additionally, the partnership grants the company access to advanced technologies such as Gemini Pro and Imagen 2, which offer cloud-based text-to-image capabilities.

🔵 With Gemini Pro, familiar apps deliver better summarization.

For example, you can record a lecture using Voice Recorder and get a fast summary of the most important parts. → https://t.co/SZKdaeaY09 pic.twitter.com/AthKQqHR4w

— Google DeepMind (@GoogleDeepMind) January 17, 2024

Google is locked in a race with Microsoft to embed GenAI in everyday applications and devices including smartphones, personal computers and productivity software, as the companies seek new avenues to monetize the tools.

The market share of GenAI smartphones is likely to double in 2024 from 4% in 2023, market research firm Counterpoint Research said last month.

Also Read: Google introduces AI updates to search engine

Through the Google deal, Samsung will become one of the pioneering companies to undertake testing of Gemini Ultra, an advanced and expansive large-language model developed by the search engine giant.

The collaboration enables customers to leverage AI-driven summarization and classification functionalities within Samsung’s native applications, including Notes, Voice Recorder, and the keyboard.

The Imagen model will also help users perform complex photo editing tasks in the Gallery application of the S24 smartphones, which go on sale around end-January.

During the fourth quarter of 2023, Samsung experienced a decline in market share as it faced competition from Apple and Chinese smartphone manufacturers, Xiaomi and Transsion. According to analytics firm International Data Corporation, Samsung’s global shipments dropped from nearly 60 million units in the previous year to 53 million units.