Nollywood Author Calls for Fresh Vision for Nigerian Cinema

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Yinka Ade-Aluko, author of the twin books Secrets to Making Movies Right for Nollywood Cinema and Nollywood and Its Borrowed Cinema, says the publications are aimed at reshaping discussions around Nigerian cinema and charting a new course for its future.

Ade-Aluko, who is the founder of Doodle-Film Hub and a cinema entrepreneur, made this known in a statement issued on Wednesday in Abuja.

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He explained that the release of the two books is poised to influence the future direction of Nollywood, noting that “Secrets to Making Movies Right for Nollywood Cinemas features a case study on Funke Akindele.”

“While the second book titled ‘Nollywood and Its Borrowed Cinema’, explores both the creative and systemic dimensions of filmmaking in Nigeria’s fast-growing movie industry,’’ he said

The author added that ‘Secrets to Making Movies Right for Nollywood Cinema’ first volume examines eight blockbuster films produced by renowned actress and filmmaker.

“Akindele broke down the artistic, cultural, and business elements that made her works among the all-time highest-grossing films in Nigerian cinema history,” he said.

Ade-Aluko said that the key ingredients behind cinema success in Nollywood from audience psychology to marketing strategy, production quality, and narrative innovation through detailed case studies and critical commentary.

He said that Akindele’s films proved that local stories could achieve global success when told with cinematic precision.

“This book provides both filmmakers and investors a blueprint for replicating that success,”Ade-Aluko said.

He further explained that ‘Nollywood and Its Borrowed Cinema’, the second book took a broader and more critical look at Nollywood’s structure, history, and identity.

“It investigates how Nigerian cinema has borrowed from Hollywood model, identifying problems, solutions and challenges the industry evolvement to a truly indigenous cinematic language.”

“Nollywood has built its cinema empire on borrowed methods, but its next decade must be built on original systems that reflect the Nigerian experience.

“The book appeals to policymakers, investors, cultural institutions, and film scholars, seeking to understand and shape the future of African cinema, thereby positioning as a manifesto for reform and sustainability,”Ade-Aluko said.

 

 

 

NAN/ Oluchi

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