The Director-General of the Voice of Nigeria (VON), Jibrin Baba Ndace, has called on Nigerian journalists to embrace modern technology, especially Artificial Intelligence (AI), to enhance news production and remain relevant in a rapidly evolving media landscape.
Speaking at the Broadcasting and Digital Convention West Africa held in Lagos, Ndace described AI as “the present and the future,” stressing the need for media professionals to understand, own, and appropriate AI for the public good and global understanding.
“AI cannot replace broadcasters; rather, broadcasters who understand AI will replace others,” he said.
Ndace urged both public and private media owners to take the lead in reshaping narratives about Nigeria, Africa, and Africans, and to adopt technology that empowers journalists to tell impactful, authentic stories.
He cited VON’s own integration of AI in storytelling as an example of innovation aimed at projecting a positive image of Nigeria on the global stage.
The VON DG also highlighted the importance of collaboration among media organisations, with a focus on mentorship, capacity building, and continuous learning to equip younger journalists for the demands of the digital era.
“You must learn, unlearn, and relearn. Create a niche for yourself and use AI to boost your marketability,” he advised.
His remarks were echoed by other media leaders, including:
• Tony Nwizi, DG, Ebonyi State Broadcasting Corporation
• Emeka Kalu, National President, RATTAWU
• Kunal Jamuar, MD, Algorithm Media
• Sunday Bamsa, Nigeria Lead, Ubongo
They all underscored the importance of training, balanced use of AI, and preserving journalists’ creativity and uniqueness in the face of technological disruption.