A media firm in Lagos is working in collaboration with the Central Bank of Nigeria, CBN to sensitise the small businesses on how to leverage the digital space to allow for more prosperous ventures.
The firm, Jordan FM is forging partnership with the apex bank to ensure that the awareness on E-Naira wallet gets to every nook and cranny of the country.
Chief Executive Officer of Jordan 105.5 FM Lagos, Mr Lanre Johnson at a sensitization on E-Naira and Digital Economy for Small Businesses explained that the whole essence is to raise consciousness of the people towards innovation and creativity which is the vision of the Radio Station.
Johnson mentioned that as an entrepreneurship radio station, it has already suggested numerous programs to the CBN which would soon be materialised for the betterment of the public.
“We know the opportunities available within the platform, and must ensure that we take E-Naira to every merchant in Lagos, because we know its benefits and how it can advance their businesses, turn things around for them, enjoy five percent discount therein and they can become a global player in the market space.
‘’The first program we have introduced into the E-Naira wallet that is under construction and design right now is what is called Digital Transmission Adoptions for Businesses Scalability and Sustainability (DTABSS).
“It simply means how our small businesses can embrace the digital space and be able to sell their markets, and their products, with the aid of technology, starting from Google My Business (GMB), then taking it to SEO/SEM, taking it to Social Media Management and start with a basic Website, and to cap it all up, how they can use Artificial Intelligence (AI) to man their business big time and take it to the next level, so with this, our businesses will not only make sales, rather they will scale up, be sustainable and become competitive in the global space,” he said.
He also maintained that the firm was engaging and encouraging the multinationals to use the E-Naira wallet to give grants, disburse funds and be able to come out with different initiatives that will help small businesses which currently have below seven percent of them operating online.
Lanre Johnson assured that Jordan FM is committed to reach out to residents of Lagos to ensure that all markets are incorporated and they all embrace E-Naira as a starting point for them to switch digitally and be able to compete globally.
Daily Transactions
The Information Technology Department of the CBN, Mr. Orah Chijioke said the event is to sensitize market women and artisans on the need to go digital with the E-Naira in transacting in their daily businesses.
While allaying the fears of people on the security of the E-Naira platform, Chijioke said that the App is secured, fast and it is a direct liability from CBN, and there are lots of benefits of using the platform apart from the fact that transactions on it are free.
Welcome Idea
In her goodwill message, the Iyaloja of Orisunbare Mile 12 market, Mrs. Modupe Ojo, said that the idea from CBN is a very welcome one, and it is going to benefit and become favorable to the market women since the world is going digital.
President of Shoe Makers Associations in Lagos, Mr Yisiru Bello while commending organisers of the event said that it is a great initiative, while promising that ninety to ninety-five percent of their members in Lagos will key into the platform.
He added that government should recognize associations and deal with them directly rather than coming through consultants, saying that, the government is losing a whole lot of revenue, as they are ready to pay their taxes if they are properly channellled and processed.
About five different associations, market women and leaders and other critical stakeholders attended the seminar.
Confidence Okwuchi
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