Newly Appointed CEO Pledges to Transform Twitter

Newly appointed Twitter CEO Linda Yaccarino has said in a tweet that she has been inspired by owner Elon Musk’s vision to create a brighter future and is excited to help to transform the social media platform.

It was the first time Yaccarino spoke publicly since the news broke Thursday that she was in talks to become the next CEO of Twitter.

Musk, who has served as CEO since his $44 billion buyout of Twitter last October, announced her appointment on Friday.

“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.

Yaccarino, who as advertising chief for Comcast Corp’s (CMCSA.O) NBCUniversal, spent several years modernising its ad business, said she is committed to Twitter’s future, adding that user feedback is vital to build Twitter 2.0.

Yaccarino will take over a social media platform that has been trying to reverse a plunge in ad revenue and is beset with challenges, along with a heavy debt load.

Twitter/Reuters/Hauwa Abu