FIFA World Cup 2022: Official Poster Unveiled In Doha

The official poster for the 2022 FIFA World Cup in Qatar was unveiled during a special event at Hamad International Airport near Doha. For the first time, a series of posters have been developed for international football’s biggest tournament – all of which have been designed by Qatari female artist, Bouthayna Al Muftah.

The main poster for the event depicts traditional headwear thrown in the air, which symbolizes celebration and football fandom in Qatar and around the Arab world.

The seven supporting posters showcase the Arab world’s passion for football and the game as something that brings families together.

“My main inspiration was the concept of collective memory,” said Al Muftah. “Most of my work focuses on past experiences, memories, tying them to the present and archiving them in a contemporary manner. I wanted the posters to follow this theme and tell the story of Qatar’s football culture.”

FIFA Marketing Director, Jean-François Pathy, said: “The Official Poster for Qatar 2022 is an atmospheric reflection of Qatar’s artistic and football heritage.
We are very proud of this beautiful series of posters that portray Qatar’s passion for football and shines a global spotlight on such a talented, female local artist.”

“These stunning posters symbolise our love of football and our excitement at hosting the first FIFA World Cup in the Middle East and Arab world,” said Khalid Al Mawlawi, Deputy Director General, Supreme Committee for Delivery & Legacy.

Beinsports/Emmanuel Ukoh