Nigerian-German Film Director Calls for Gov’t Investment in Nollywood

Nigerian-German film director and producer, Dagogo Diminas, has emphasised the importance of the Federal Government’s investment in Nollywood to support its growth and global competitiveness.

In an interview on Tuesday in Lagos, Diminas highlighted that state funding would provide filmmakers with the freedom to experiment and innovate without the constant pressure of financial constraints.

“Filmmaking is serious business. Every department – camera, sound, script, costume – needs to have a clear artistic vision. Government’s support is essential if we want to compete globally and preserve our identity,” Diminas said.

He further encouraged creatives to focus on developing distinctive storytelling styles that reflect Nigeria’s rich heritage rather than copying Western models.

“Cultural authenticity is crucial for Nollywood’s global expansion. We cannot compete with Hollywood. They created most of the tools we use, but we can be different, just like the Indians, the Italians or the Koreans. They all have unique styles. Nigeria needs to find its voice in film,” he noted.

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With over 30 years of experience across Nigeria, South Africa, and Germany, Diminas began his career in makeup and special effects before pursuing film directing and production in Europe. He acknowledged the significant progress Nollywood has made since the ‘home video’ era, praising the creativity and resilience of the new generation of filmmakers.

However, Diminas pointed out ongoing challenges, such as issues with distribution, funding, and the lack of a defined genre that reflects the Nigerian experience. He suggested integrating Afrobeat into Nollywood productions, especially through soundtracks and themes, to help Nigeria carve out a unique international presence.

“Afrobeat is globally recognised. Imagine movies that carry that rhythm, that energy. You’d know immediately that it’s from Nigeria, just from the sound,” he said.

Diminas also called on Nigerian filmmakers to explore cinematic styles such as Italian neorealism and the French Nouvelle Vague, which he believes align with the aesthetics already evident in many local productions. Drawing parallels with the global success of Afrobeat musicians, he urged the film industry to embrace its roots to gain international recognition.

To make Nollywood productions stand out on global platforms, Diminas recommended subtitling films in local dialects and incorporating traditional music, instruments, and costumes.

Diminas also encouraged filmmakers to adopt strategic storytelling that not only entertains but educates, addressing pressing social issues. Citing his film Stigma, which focused on HIV/AIDS awareness, he explained how humour and cultural context were used to approach sensitive topics without inducing fear or pity.

“Nigerians are known for suffering and smiling. So, even when we tell tough stories, they must carry that human touch, that relatability. That’s how to connect with audiences,” he concluded.