A Global e-commerce and direct selling group QNET in partnership with Transblue Limited says promoting e-commerce and upscaling entrepreneurship education will bridge unemployment gap among young people in Nigeria.
The group also says that skills education and financial literacy would equip them with self-employment and self-reliant skills that would serve them for life.
Regional General Manager of the Sub-Saharan Africa Region for QNET, Biram Fall speaking at a media round table in Abuja, Nigeria’s capital said the association provides a platform for training to boost the socio-economic status of young people.
He said this aligns these with the Nigerian Government’s vision to partner with the private sector to achieve the desired economic recovery and transformative growth effectively.
World Bank Report
According to the World Banks report in 2019, e-commerce has the potential to overcome market barriers and connect consumers and businesses.
It can create jobs directly and reduce inequality by bringing to people in rural areas the convenience, variety, and low prices enjoyed by urban dwellers, and contribute to economic growth by lowering the asymmetry of information and increasing economic activities.
For this reason, he said “the brand is positioning itself as a credible business entity, set to create genuine entrepreneurial skills among the youth of Nigeria through well-established global e-commerce and Direct Selling ecosystems, hence implementing a pilot phase of its signature financial literacy programme, FinGreen.
“The association is built on the need to tap into the Nigerian market’s exuberance in Direct Selling and provide a globally recognised platform for customers and distributors to facilitate sales and marketing that will significantly improve customer service management and local market penetratiion,” he said.
Mr. Fall, attributed the success to high-quality products, a strong network of independent distributors, a commitment to ethical business practices, and Corporate Social Responsibilities, CSRs as efforts to create a positive social impact in the society it operates.
“We provide comprehensive training and support to our independent representatives, including sales and marketing tools, product knowledge, and leadership development.
Managing Director Transblue, Abdulhakeem Abiodun explained that the group was leveraging on technology and innovation in providing opportunities for job and wealth creation.
According to Him, the QNET financial literacy programme is designed with women and youth of vulnerable communities in emerging economies to drive developmental goals in mind.
He believes skills acquisition will not only employ unemployed persons but also transform them into employers of labour on a sustainable basis.
“It is vital in supporting overall economic growth and encouraging governments, corporations, and communities to achieve broader development objectives.
“This partnership enables us to connect every Nigerian to the global network of QNET, which aims to provide a great business opportunity to those who seek a better tomorrow and transform their lives.
We want to leverage the technological advancement needed for direct selling to achieve these goals.
He added that “We provide Entrepreneurship education, financial literacy, skill development and business management programs which is available for young people in Nigeria to build the skills necessary to start and grow their businesses in different areas, including music, fashion, and the arts,” he said.
Centre Launch
The Group Chief Communications Officer, Ramya Chandrasekaran disclosed that the company launched a Direct Selling Disinformation Centre (DSDC) to combat the proliferation of disinformation and misinformation about the direct selling industry and its brand.
“QNET operates an online global Direct Selling Disinformation Centre (DSDC) to dispel misconceptions, unethical behavior and public complaints about the sector. From an industry perspective, this is a unique initiative that advocates transparency and good practices,” Chandrasekaran emphasised.
She added that QNET promotes entrepreneurial opportunities for individuals to start their businesses and achieve financial independence globally especially in Africa.
Confidence Okwuchi
