Bridgerton: Netflix expands deal with Producer Shonda Rhimes

Netflix expanded its deal with “Bridgerton” television producer Shonda Rhimes on Thursday, adding feature films, gaming and live events to its pact with her company.

The expanded deal with Netflix will also include financial support for a diversity initiative launched by Shondaland aimed at increasing the numbers of women and people of color in the entertainment industry.

“The deal with Rhimes and her Shondaland Media company would give the streaming platform the opportunity to exclusively produce, stream and distribute feature films as well as potential gaming and virtual reality content.” Netflix said.

“The pact currently includes a branding and merchandise deal for Shondaland Media content, which will now add live events and experiences,” the company also said in a statement.

Rhimes said in a statement she was excited expand her relationship with Netflix and praised the company for “supporting my creative vision and showing a continued dedication to the innovation that has made Netflix such a powerhouse.”

“Bridgerton,” a modern twist on Jane Austen-style historical romance, was a huge hit for Netflix and three more seasons have already been ordered.

Rhimes, who also created the hit ABC television shows “Grey’s Anatomy” and “Scandal,” was one of the first big TV producers to be lured to Netflix when she signed a multi-year deal to produce content for the streaming platform in 2017.

Shonda Rhimes is an American television producer, author and screenwriter.

Stephanie. S/ REUTERS