Entertainer And Media Mogul Partner To Empower, Uplift African Storytelling
SAG winner and BAFTA-nominated actor, Idris Elba and media mogul Mo Abudu have declared that they are joining forces to empower and uplift talents from Africa and the Diaspora through their respective production companies, Green Door Pictures and EbonyLife Media.
The partnership aims to build capacity and foster authentic representation in global film and TV projects set for production.
The new partnership will provide opportunities through a two-fold approach: through capacity building and large-scale global productions.
Through their collaboration, Elba and Abudu aim to nurture a more inclusive and diverse media landscape, where stories from Africa and its Diaspora are given the same level of attention and respect as other cultures and communities.
Elba and Abudu are calling on industry leaders globally, the wider public sector, governments, and multilateral agencies, to help them grow talent globally and build capacity around the continent of Africa.
Partnership support
The partnership will offer the best in industry education to support and empower African talent. Through EbonyLife’s academy in Lagos Nigeria, a model that will be replicated across the continent, the partnership will support graduates from the programme.
It will also create a new development slate of stories originating out of Africa or set in the Diaspora as feature films and TV series for the global market. The development slate will focus on bringing authentic, Afro-centric stories that resonate with audiences around the world.
These co-productions between Green Door Pictures and EbonyLife Media will provide a range of content for broadcasters and streamers as well as for theatrical distribution globally.
Idris Elba said: “I have always been passionate about using my platform to make a positive impact. By partnering with Mo, we aim to offer free, world-class industry education to the next generation of storytellers and bring their authentic voices to the forefront.
This partnership is a step towards creating a more inclusive and diverse media landscape, one that represents the voices and experiences of Africa and its Diaspora around the world.”
Mo Abudu, EbonyLife Media Founder, said: “We believe that Africa has the talent and the stories to captivate the world. It’s our mission to offer the best in industry education, mentorship, and production opportunities so that our graduates can become valuable contributors to the global media landscape. We plan to hit the ground running and explore the very best that African and Black stories have to offer global audiences.”
Tribune/Olusola Akintonde
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