The National Tourism Stakeholders’ Forum, themed “Shaping the Future of Nigerian Tourism Together,” is ongoing in Abuja, Nigeria’s capital.
Stakeholders under the auspices of the National Tourism Stakeholders converged to discuss diverse ways to harness and revamp the tourism sector in the country.
The Director General of Nigerian Tourism Development Authority (NTDA), Dr. Ola Awakan, who declared it open, said: “The forum is a strong demonstration of our collective resolve and shared commitment to repositioning tourism as a critical pillar of Nigeria’s economic diversification, cultural promotion, and global engagement.”
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The Director-General of NTDA also said his appointment, “became imperative” to work with partners for a collective drive to transform Nigeria’s tourism sector.
“This forum is not merely a ceremonial gathering; it is a strategic convergence point designed to foster dialogue, strengthen alignment, and catalyse actionable outcomes for the growth of the tourism sector.” He said.
Notably, this National Tourism Stakeholders’ Forum represents the very first of its kind at the national level, although zonal stakeholders’ engagements and facilitation meetings have been held at various times across the country.
The Director General noted that, “Tourism, both globally and within our national context, thrives on a tripod framework consisting of attractions, hospitality, and transportation.”
He explained that “Attractions represent our rich natural endowments, cultural heritage, festivals, and creative assets; hospitality defines the quality of experiences and services we provide to visitors; while transportation ensures accessibility, connectivity, and ease of movement across destinations.”
The effectiveness of Nigeria’s tourism sector is therefore dependent on how well these three pillars are developed, integrated, and managed.
He added that, “the Stakeholders forum provides a unique opportunity to harmonise stakeholder efforts, identify critical gaps, and co-create sustainable strategies that will strengthen these foundational elements. Nigeria is undeniably endowed with immense tourism potential”.
“From our diverse ecological landscapes to our vibrant cultural expressions and globally recognised creative industry, we possess the assets required to become a leading tourism destination.” He said.